If you are following along my “Book of the Month” for September was The Power of Starting Something Stupid by Richie Norton. Before I get into the details I just want to get this out of the way right now. This is a must read and Inspirational on so many levels. With that out of the way there are going to be some spoilers here so if you don’t want to read them please move along.
The book starts off with Richie explaining some of the personal tragedies he went through in his life and I had to actually go back and read this chapter again. I can’t imagine going through what he went through and finding the courage to use this as motivation moving forward. With Gavin’s law in place and the theme throughout the book of “Live to Start -> Start to Live” I understood where the premise of the book came from.
The Author then went on to explain that stupid was the new smart and gave many examples of “stupid ideas” that turned out to be amazing. If you have an idea that you believe in and others find it it to be stupid, you are not alone. So how do we take these stupid ideas and turn them into something substantial? That is really where the meat of the book came in. There were tons of actionable items to follow, concrete examples and above everything else, inspiration. Chapter 7 really stood out for me and I actually went back and read this a 2nd time as well. The idea of experiment 1st and move forward is really something you need to pay attention to. If you haven’t read this yet I would say that this chapter is something you should take the time to focus on.
If you are an entrepreneur and you feel like you are always coming up with these “stupid” ideas I highly encourage you to read this book. It was an easy read but as I said a couple times already, it was incredibly inspiring. I have already implemented the lessons learned in this book in ventures that I am working on today.
I want to end this review with another real world example of starting something stupid. I couldn’t help thinking about my own situation the whole time I was reading this book. 9 years ago I wanted to throw a Christmas party for all of my friends. I also didn’t want to do this without cause so I tried to think of something good we could do for the community. I was a big fan of what the Marines Toys for Tots foundation stood for so it seemed like a logical partnership. I called the event Toys for Shots and we ended up collecting 2 big boxes of toys for children right here in Northeast Ohio. This to me was a “stupid” idea right? I didn’t think so and it was something I believed in. 9 years later this event is still going strong and last year we raised over 24 boxes of toys for the Marines. We are the 2nd largest toy drive in Northeast OH only behind the Cleveland Browns. We even started a non profit company “CLE Cares” to start working on other events. So my message to you is that stupid ideas may sound stupid to others but if you believe in them, they can turn into something magical!